Go to inews.co.uk and analyse the stories currently featured:
1) What are the top five stories? Are they examples of soft news or hard news? (27-11-18)
Five people called the Met Police 8,655 times due to mental health
Former Trump aide Paul Manafort accused of lying to FBI by prosecutors
BBC releases its Christmas schedule - and it belongs to Olivia Colman
Theresa May's national roadshow for her Brexit deal looks forlorn
Brexit needs to be made real for the public, but Theresa May and Jeremy Corbyn debating it on TV won’t help
HARD NEWS -NO SOFT NEWS.
2) How is the homepage designed? Do you see similarities with the print edition?
The information is arranged in smaller, more bitesize chunks of text rather than overly long, bulks/columns of text. This fits with the idea that the website will be consumed by those who are familiar with reading/consuming information from the internet - they have matched the conventional style of 'less info and more pictures' to keep the audience engaged. This is similar to the print version as the print seems to adopt a similar layout - i.e. the Opinion Matrix where all of the articles are summarised into more condensed versions of the story.
3) Are there examples of ‘clickbait’? What are they?
The soft news stories act as clickbait - they soften the serious tone created by the typical hard news on the homepage
4) To what extent do the stories you have found on inews.co.uk reflect the values and ideologies of the i newspaper?
The news stories are quite reflective of the values and ideologies of the i newspaper. The hard news reflects the fact that the i is typically up to date with the current affairs, while the layout of the hard news ensures that the most important facts are relayed to the audience effectively. The hard news also represents the more liberal/left wing stance the newspaper has.
5) What similarities and differences are there between MailOnline and the i newspaper website?
Similarities
Both have the most relevant news stories towards the top of the page - draws attention to key aspects of the current affairs
Both have a combination of both hard and soft news
Differences
Mail Online seems to have a lot more clickbait - all of the stories on the right hand side of the page (in the column) appear to all be celebrity/gossip related
Mail Online has a very 'text-heavy' feel to the website - a lot more words are used on average and it makes the layout of the website seem more 'cluttered' (less organised)
Now read this Business Insider feature on the launch of the i newspaper website (which coincided with the purchase of the newspaper by Johnston Press). Answer the following questions:
1) The interview with Johnston Press CEO Ashley Highfield features the claim there will be "no clickbait". Does your analysis of inews.co.uk support this claim?
My analysis of the online i news paper supports this idea of "no clickbait" to an extent. There is no celebrity-based clickbait or any news stories that are gossip based (much like the Mail Online is). Rather, there are some soft news stories which may act as clickbait as they are less relevant to the hard news stories, but ultimately I think that there's just a variety of news.
2) He states the website will "stick very closely to the brand values of the i". What are these?
High quality content
Pleasing design
Manageable layout
Affordable price
Balanced comments/opinions
3) How does he claim inews.co.uk will differ from online rival Buzzfeed?
He claims that inews.co.uk will differ from Buzzfeed by:
- Not be aimed at millenials - targeted towards an older audience.
- No clickbait - will feature the matric-style format from the magazine
- Mainly feature sponsorship rather than randomised traffic and content
4) What audience does Highfield want the website to target?
Highfield wants the i to target a more wealthy, affluent audience who are slightly older. This is because she feels like millennials will not be reached as easily due to their ability to simply block any information that they don't necessarily think is relevant to them.
5) Why is the millennial audience less attractive?
Millennial's have less money to spend on average compared to older readers as many of them would have left university and would have student loans/debts to repay. This means they are unlikely to be willing to pay for the i newspaper or view content on the adverts on the i website because they can just ad block them.
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