- David Gauntlett wrote extensively on gender representation and the importance of role models in the media in the late 1990s – early 2000s.
- He looked particularly at theorists such as Butler and McRobbie: “Although the popular remix of feminism is accepted by young women, it remains the case that most women and men remain somewhat constricted within particular gender roles.”
Gauntlett looked at men’s lifestyle magazines in the same way McRobbie looked at women’s magazines. He found a new, quite different representation of masculinity – reflecting changes in women’s magazines.
Importantly, he disagrees that masculinity is in crisis – a popular view in the media in the last 15 years.
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