This type of text is a print advertisement for the brand 'Reebok'. The advertisement uses the subject matter of fingerprints which is shown on the right of the ad. The fingerprints connote to identity and individuality as fingerprints are unique and all different. The advertisement may have used these images of fingerprints to establish the idea of identification and gives off the message that if a consumer purchases from their brand they will be seen as unique as their brand will add something different to their identity. The fingerprints also connote to criminals, police, military which links to 50 Cent's background and past and a certain kind of lifestyle which some consumers may be able to relate to. If consumers are able to relate to a brand then it will appeal more to them and therefore make them want to invest in their products.
This print advertisement also uses the subject matter of 50 Cent, who has been purposely framed on the left side of the ad so the consumer at first glance of this advertisement is made aware of what public figure is linked to this brand. The way we read is from the top left of the page to the right so the first thing we notice on the ad is the image of 50 Cent. In the close up image of 50 Cent he is seen to be wearing a camouflage print hat with similar coloured clothing which connotes to army attire which may have been used to represent him as a soldier and a fighter which makes him look strong and dominant- this persona may be appealing to the audience of Reebok. He is also wearing what seems to be diamond stud earrings and a chunky silver chain which gives off an urban and edgy vibe which may have been included in his attire so that the audience will feel inspired and appealed to the type of lifestyle that is being portrayed. It also shows that he has overcome his past of poverty as he can afford to buy chains and diamond earrings however his casual attire shows that he hasn't forgotten how he started in life. This would make the consumer more likely to buy the product being advertised as it may appeal to their lifestyle, giving them hope and an idol.
The shot of 50 Cent shows him to be standing at an angle to the side which makes him look powerful and inspiring- this has been used to appeal to the audience, he's almost used as a role model. The lighting in this advertisement is mainly focused around the main features on 50 Cent's face, exposing his facial expression which shows a sense of pain in his eyes but also gives off the impression that he's on a mission. His attire and the text on the ad is shown to be quite monochromatic and dark colours which look bold and connote to power, strength and intensity. However another interpretation that can be made is that these dark colours also connote to poverty, struggle and hardships which links strongly to the written text on the ad and the background of the celebrity (50 Cent) who has been used. This idea of poverty and struggle may appeal to the audience and their experiences making the brand more appealing to them as they feel as if they can relate to the lifestyle that is being portrayed.
The text to the right of the advertisement is powerful because the word choice links both to 50 Cent's past experiences as well as promoting the product. The text has a discrete meaning expressing that the consumer should 'take advantage of today' and invest in the product because 'tomorrow is not promised' so the consumer may as well buy the product instead of delaying it. This text has been used to make the consumers sympathise more with the celebrity used on the poster, making them feel more obliged to buy the product. The font used for the text is informal and bold which would appeal more to this company's younger target audience. The specific font used for the text is urban and edgy which may have been used as a representation of what kind of brand this is and the products they sell.
The main tagline is placed in the centre of the advertisement across the image of 50 Cent on the left and the images of the fingerprints on the right. The tagline has been placed in the centre as it is meant to be an inspirational message to the audience - the tagline is supposedly based around 50 Cent and his experiences, making it relatable to others who have or had a similar lifestyle to him. The fact that people feel as if they can relate would make this brand more appealing to them as it is presented as being linked to a certain lifestyle based around the struggle and lower class society.
The overall layout of this print advertisement uses a range of urban imagery and text which would typically appeal to a younger audience. This brand has also deliberately used an urban celebrity for their advertisement to appeal to their target audience who are mainly lower class young males who may have experienced hardships and struggle throughout their lives. This brand also gives off the impression that their product will change lives and will create a sense of empowerment. However, the fact that Reebok mainly focuses on a certain group of people within society means that their audience is very specific and other types of people such as those of higher status may not find this brand appealing.
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